Nowadays, fierce competition in the overseas automobile market has become the norm, and the situation facing automobile export trade is becoming more and more severe. How to open up the market and grasp the market under the situation of the impact of various domestic and foreign brands and the changing international market has become the automobile industry Foreign trade people tackle tough issues.
The International Trade Department uses the combination of network precision marketing and market entry to obtain bulk orders for the Lebanese market. In the early stage, the convenience of the Internet was used to accurately analyze the overseas market pattern, set the direction, find the difference, and target the target market, accurately launch, and attract potential customers' inquiries. With target customers, enter the market, analyze the local auto industry situation and the feasibility of introducing products into the market, discuss the strategic direction of cooperation with customers, and seek long-term cooperation and development. Finally, they signed a five-year cooperation agreement with the customer. The sales target of passenger cars occupying 5% of the market and commercial vehicles occupying 10% of the market was reached within the year. At the same time, for the later cooperation between the two parties, it is not limited to the end of the vehicle reaching the customer. For the later sales and technical support, we will continue to send special personnel to the customer company to conduct designated training for the customer and carry out related marketing activities with the customer. Provide customers with strong sales and technical support and fulfill their duties as a good trader.
Compared with traditional overseas marketing methods, the collection of market information and market positioning in the early stage can make targeted market promotion to make up for the lack of traditional dealers not understanding the details of overseas markets, and at the same time broaden the channels for customer development; at the same time, through online marketing The customers brought in can indicate the direction of the merchants to enter the market, visit the market in a targeted manner, negotiate cooperation, and change the defect of blind visits. Later sales, technical and market support will improve the situation of one-time sales in overseas markets, enhance the reputation of Chinese manufacturing overseas, break the unique love of overseas customers for German and Japanese brands, and let Chinese brands penetrate the hearts of local people.
Combining the analysis of the Lebanese customer case, we should make full use of the network advantage to do a good job of precision marketing and promotion. At the same time, we should enter the market, develop the market, operate the market well, and do a good job of customer service in the later stage under a purposeful and targeted situation. Improve the satisfaction of products and services in the hearts of overseas customers. At the same time, we learn from Lebanese customer cases, improve market development plans, broaden customer development channels, seize opportunities, make full use of various advantageous platforms, and strive for more brilliant results.